“Souls” host Setfree is a veteran of the game. Not only is his sneaker closet one of the craziest south of NYC (Free’s homebase is Philly), but his grassroots knowledge of shoes is bottomless. He might as well have a permanent suite at some local Portland hotel, because Setfree is a fixture at the Oregon HQ’s of the worlds biggest sneaker companies. He’s plugged in.
For years, he was the driving marketing force behind AND1, taking that small company into the sports apparel mainstream. His relationship with the cream of the NBA crop helped AND1 land Kevin Garnett for the now legendary KG campaign. He also created and hosted the equally legendary And1 Mixtape Tour and almost single-handedly created the whole street ball on TV genre.
Setfree knows his sneakers and loves his sneakers. As a co-creator and host of “Souls”, his work is indeed his passion.
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